Drawing on the work of Cindy Sherman and Nadia Lee-Cohen, this project explored the power of styling to transform identity, asking how many distinct characters one muse could embody in a single shoot.

With just 30 minutes between each change, hair, make-up, wardrobe and posture had to work quickly and decisively to build a fully formed persona. Inspired by Warhol’s photobooth series, the outcome is a set of film strips, each following one of three characters through a matched mood and setting.

Together they examine how fashion identities are constructed and performed, and how creative direction and styling shape the way an audience reads a character. In an era of curated feeds and endlessly editable personas, the series treats identity as something designed, staged and worn.

Creative Direction / Styling……………….……Angel Donald

Creative Direction / Photography……….……….Sinead Leigh

Muse / Styling…………………………Asha Condon-Sullivan

Makeup…………………………………………….Nisal MUA

Light Painting……………………………………,,,,,Callum M